Do you know why Southwest doesn't charge for baggage?
Southwest Airlines flies a network within the United States that uses basically one airplane. The Boeing 737. For this reason, baggage capacity is fairly consistent with passenger load. Also anyone making a connection is likely to make a connection to another SWA 737, so baggage load factor remains fairly consistent across the network.
By inspiring customers to check bags, aircraft can be loaded and unloaded much faster than if passengers carry bags onto the main deck and put them in the overhead bin.
Most majors don't want you to have ANY bags. They don't want to carry them and especially they don't want the liability for tracking and reuniting you with a bag left behind because of network mismatch.
Consumers think the airlines lost the luggage. In fact many times the airline couldn't accommodate it so they chose to pay a premium to deliver it to you later, often at the cost of your loyalty and future business.
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