Reese's Pieces were first manufactured using the panning machines that were left over from the failed "Hershey-ets" project. Designers knew that they wanted a peanut-flavored candy but had some problems with the filling. Original plans called for filling the candy shells with peanut butter, but the oil leaked out into the shell, leaving it soft, rather than crunchy.
The developer of the project turned the problem over to a team of outside scientists, who created a peanut-flavored penuche filling. More experimentation was needed to determine the correct thickness of the shell. Finally, the colors of the candy coating were designed to coordinate with the color of the Reese's package.
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